Lafayette 148 unveils its third annual #UnordinaryWomen campaign featuring supermodel Christy Turlington. This project celebrates seven bold women, including Turlington, who is known for fighting for maternal rights with her non-profit Every Mother Counts. Photographed by Alex Nataf, campaign images also star Syra Madad, Paola Mendoza, Karen Cahn, Sade Lythcott, Dr. Helen Ouyang, and Karen Boykin-Towns. From activists to tech entrepreneurs, the women all come from different walks of life and are inspiring in their own right. #UnordinaryWomen includes black and white portraits of the cast in Lafayette’s signature white t-shirts as well as full-length colored shots. The New York-based brand will also donate funds to Every Mother Counts with initiatives in April and May.
“I’m honored to be partnering with Lafayette 148 on their UnordinaryWomen campaign,” states Christy Turlington. “Their brand mission of lifting up women really resonates with the work of Every Mother Counts, and together we will have a positive impact on women’s’ lives. In this unordinary moment, it’s our choice to come together and rise to the challenges we’re facing, to push ourselves to be extraordinary. If ever there was a time when we need to celebrate UnordinaryWomen, this is it.”
Lafayette 148 #UnordinaryWomen Campaign
“As a majority minority company, diversity is woven into the fabric of Lafayette 148,” says Co-Founder & CEO Deirdre Quinn. “We wanted UnordinaryWomen to reflect the incredible diversity of the women we serve. The beauty of this campaign is that it shows whatever your age, your voice has the power to inspire so many other women throughout their journeys, now more than ever.”Deirdre Quinn