Chanel’s Rouge Allure Velvet Lipstick Gets a Makeover

Joanna Elizabeth

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Published January 27, 2025

Chanel Rouge Allure Velvet Les Perles Lipstick
Jiali Zhao stars in Chanel’s Rouge Allure Velvet Les Perles lipstick campaign. Photo: Chanel Beauty

Chanel’s latest lipstick launch, Rouge Allure Velvet Les Perles, is a tribute to the elegance of pearls and the rich texture of velvet. Drawing inspiration from Coco Chanel’s iconic pearl necklaces, the collection delivers a soft glow.

Chanel Rouge Allure Velvet Les Perles

Chanel features a red lipstick shade with its Rouge Allure Velvet Les Perles collection.
Chanel features a red lipstick shade with its Rouge Allure Velvet Les Perles collection. Photo: Chanel Beauty

The campaign, starring model Jiali Zhao, showcases the glamour of the makeup line. Adorned with pearls, she shows off shades like Lumineuse and Sophistiquée. Chanel packages each lipstick in its signature black click case, now accented with a golden trim for a classic look.

Chanel Rouge Allure Pearls Necklace
Chanel Rouge Allure Velvet Les Perles. Photo: Chanel Beauty

Featuring eight matte shades like red-brown, dusty orange, and light beige, the collection offers sophisticated options. The formula feels weightless yet hydrating, making it comfortable for all-day wear with a velvety finish.

The Chanel Rouge Allure Velvet Les Perles limited edition collection is available in 8 shades.
The Chanel Rouge Allure Velvet Les Perles limited edition collection is available in 8 shades. Photo: Chanel Beauty

Also available as a set, the Les Perles line features two stunning shades with a cool-toned red and a soft brown mauve. Packaged in a sleek black pouch with a pearl-inspired clasp and a handy interior mirror, it’s practical for making touchups.


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