Chanel Pre-Fall 2024 Campaign: British Chic & Iconic Tweeds

Joanna Elizabeth

/

Published June 18, 2024

Chanel Pre-Fall 2024 Campaign
Lulu Tenney fronts Chanel’s pre-fall 2024 Métiers d’Art campaign. Photo: Mikael Jansson

Chanel’s pre-fall 2024 Métiers d’Art collection campaign embraces iconic British style, merging it with the house’s timeless French elegance. Models Lulu Tenney, Loli Bahia, and Alaato Jazyper front the ads, captured by the lens of Mikael Jansson and styled by Ib Kamara.

Chanel Pre-Fall 2024 Campaign

Alaato Jazyper wears British-inspired style for the Chanel pre-fall 2024 ad.
Alaato Jazyper wears British-inspired styles for the Chanel pre-fall 2024 ad. Photo: Mikael Jansson

The imagery alternates between classic black and white and vibrant color shots, creating a striking visual narrative highlighting the leading brand’s rich heritage. The campaign’s color palette stands out with bold greens, lilacs, yellows, pinks, and reds. These shades bring a bold energy to Chanel’s collection, fresh off the release of its Coco Beach line.

Loli Bahia models the signature camellia flower for Chanel's pre-fall 2024 collection.
Loli Bahia models the signature camellia flower for Chanel’s pre-fall 2024 collection. Photo: Mikael Jansson

Each look is carefully crafted, with the iconic camellia flower subtly incorporated into the designs. The black and white portraits emphasize the textural richness of the fabrics, while the colored images bring out the vibrancy and modernity of the collection.

A bold pop of yellow stands out in Chanel's pre-fall 2024 Métiers d’art collection campaign.
A bold pop of yellow stands out in Chanel’s pre-fall 2024 Métiers d’Art collection campaign. Photo: Mikael Jansson

Drawing inspiration from the ’60s, the silhouettes are clean and minimalistic yet far from understated. Vibrant tweeds take center stage, complemented by statement accessories such as chains, pearls, and belts adorned with Chanel’s emblematic motifs.

Chanel features retro silhouettes in bold colors for its pre-fall 2024 collection campaign.
Chanel features retro silhouettes in bold colors for its pre-fall 2024 collection campaign. Photo: Mikael Jansson

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