Chanel Coco Beach 2024: Dive Into Swim Season

Joanna Elizabeth

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Published June 10, 2024

Chanel Coco Beach 2024 Campaign
Olivia Vinten poses for the Chanel Coco Beach 2024 campaign. Photo: Cass Bird

Chanel’s Coco Beach 2024 campaign brings a refreshing breeze to summer fashion with its vibrant pastel hues and beach-ready designs. Fronted by model Olivia Vinten, the collection is captured through the lens of Cass Bird, whose images beautifully highlight the playfully chic offerings.

Chanel Coco Beach 2024 Campaign

Chanel features a striped pastel swimsuit for its 2024 Coco Beach collection.
Chanel features a striped pastel swimsuit for its 2024 Coco Beach collection. Photo: Cass Bird

Set against a picturesque Mediterranean backdrop, the campaign exudes an effortless summer vibe. Central to the collection are the candy-striped prints that adorn swimwear, casual shorts, and strapless tops, giving off a youthful yet sophisticated feel.

Chanel celebrates pool season with its 2024 Coco Beach collection.
Chanel celebrates pool season with its 2024 Coco Beach collection. Photo: Cass Bird

These pieces are paired with oversized tote bags that are perfect for a beach day, logo-adorned bucket hats that add a touch of luxury to casual wear, and an array of gold jewelry with interlocking Cs. Sunglasses with colorful frames complete the outfits.

Keeping it casual in a zip-up jacket and shorts, Olivia Vinten fronts Chanel Coco Beach 2024 ad.
Keeping it casual in a zip-up jacket and shorts, Olivia Vinten fronts the Chanel Coco Beach 2024 ad. Photo: Cass Bird

This campaign follows closely on the heels of Chanel’s spring eyewear advertisement, which focused on retro-inspired frames, indicating the brand’s continuous evolution while staying true to its elegant roots.


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