Hailey Bieber’s Rhode Pocket Blush is a Beauty Must-Have

Joanna Elizabeth


Published June 18, 2024

Hailey Bieber Rhode Pocket Blush 2024 Ad Campaign
Hailey Bieber poses for the Rhode Pocket Blush campaign. Photo: Rhode

Hailey Bieber enters the spotlight, unveiling Rhode’s latest innovation: the Pocket Blush. This campaign places Bieber front and center, capturing her in closeups showcasing the product’s versatility and chic design.

Hailey Bieber for Rhode Pocket Blush Ad

Hailey Bieber wears the piggy shade of Rhode's Pocket Blush in a new campaign.
Hailey Bieber wears the piggy shade of Rhode’s Pocket Blush in a new campaign. Photo: Rhode

The imagery is characterized by soft lighting and minimalistic aesthetics, reinforcing the brand’s commitment to understated glam. The recent Saint Laurent model’s complexion, highlighted by the blush’s baby pink “Piggy” shade, exudes a fresh, natural glow with a pink makeup look.

Hailey Bieber shows off Rhode's portable Pocket Blush, availabe in six shades.
Hailey Bieber shows off Rhode’s portable Pocket Blush, available in six shades. Photo: Rhode

The Pocket Blush collection boasts six versatile shades, catering to a spectrum of skin tones and preferences. From the soft mauve “Sleepy Girl” to the vibrant coral “Spicy Marg,” each hue offers a unique touch of color.

Ready for her closeup, Hailey Bieber fronts the Rhode Pocket Blush campaign.
Ready for her closeup, Hailey Bieber fronts the Rhode Pocket Blush campaign. Photo: Rhode

The neutral peach “Freckle,” hot pink “Juice Box,” and bronze terracotta “Toasted Teddy” round out the selection, ensuring that there’s a shade for every skin tone. The campaign’s styling remains faithful to Rhode’s minimalist roots, providing a perfect backdrop to the blush’s colors.

Designed for the modern woman on the go, the Pocket Blush is compact and easy to use, making it a must-have addition to any makeup bag. Priced at $24, it offers a quick way to achieve a natural flush of color. The product launch is set for June 20th at 9 AM PT, promising to be a beauty must-have.

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