Chanel’s Chance Perfume Ad Embraces Playful Luxury

Joanna Elizabeth


Published January 4, 2024

Chanel Chance Perfume Ad Campaign
Chanel Chance perfume advertising campaign unveiled for 2024. Photo: Steven Meisel

Chanel stands as a beacon of elegance in the world of luxury perfumes. And its 2024 advertising campaign for the Chanel Chance perfume line marks a refreshing iteration in this iconic series.

Captured by the renowned photographer Steven Meisel, the images spotlight four distinct scents, each represented by a new model, bringing a vibrant and diverse energy to the brand. This advertisement follows up the Coco Mademoiselle perfume from last year.

Chanel Chance Perfume Campaign

Chanel Chance Perfume Eau Tendre Ad
Chanel Chance’s eau tendre embraces whimsy, with Amiah Miller fronting the delicate campaign. Photo: Steven Meisel

The line includes Chance Eau Fraîche, Chance Eau Tendre, Chance Eau Vive, and Chance Eau de Parfum, featuring the talents of actress Amiah Miller and models Maty Fall, Mathilda Gvarliani, and Zuza Bryk. Each fragrance and its muse channels a unique aspect of the Chanel brand, inviting users to explore different facets of their personality.

A carnival theme sets the tone for a playful yet sophisticated collection, targeting bold young women who are united by a lighthearted love for the game. The essence of each scent is distinct: Chance Eau Fraîche offers a sparkling freshness, Eau Tendre brings an enveloping softness, the original Chance presents a mysterious alchemy, and Eau Vive exudes vibrant energy.

Chanel Chance Eau Parfum Campaign
Maty Fall shines with Chance Chance eau de parfum bottle. Photo: Steven Meisel

Diving deeper into the individual Chanel scents, the Chance Eau de Parfum is a complex blend, intertwining pink peppercorn, jasmine, and amber patchouli, accentuated by the warm tones of white musk and vanilla. It’s a scent that promises to leave a lasting impression, perfect for those who prefer a bold and captivating fragrance.

On the other hand, Chance Eau Tendre offers a more subtle allure. A floral-fruity scent, it is defined by a radiant heart of jasmine absolute and rose essence, ideal for those who gravitate towards gentle yet impactful fragrances.

Chanel Chance Eau Fraiche Campaign
Chanel Chance’s eau fraîche features a playful twist modeled by Zuza Bryk. Photo: Steven Meisel

Finally, the Chance Eau Fraîche and Chance Eau Vive offer refreshing alternatives. Eau Fraîche begins with a zesty flourish of energy, unfolding into a jasmine heart set against an elegant woody-ambery base, perfect for those who enjoy a vibrant yet sophisticated scent.

Chanel Chance Eau Vive Ad
Vibrant energy meets Chanel Chance’s eau vive in a dynamic showcase with Mathilda Gvarliani. Photo: Steven Meisel

Alternatively, Eau Vive enchants with its core of jasmine, enlivened by the stimulating essences of grapefruit and blood orange. The blend of cedar and iris in its finish highlights the composition’s refined elegance, presenting an ideal option for those desiring a fragrance that is both uplifting and full of zest.

This range promises to cater to various preferences, ensuring every woman can find her perfect match in the Chanel Chance collection. The accompanying commercial features the cast of models appearing at a carnival, playing games to win the must-have scents.

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