In a groundbreaking move that’s redefining the landscape of fashion inclusivity, Victoria’s Secret and PINK have unveiled their first-ever adaptive intimates collections, aptly named VS & PINK Adaptive. This comes on the heels of their recent ventures, including the buzzworthy The Tour ’23 campaign and a foray into the beauty sector with a haircare line.
Victoria’s Secret Adaptive 2023 Campaign
The collections are a collaborative effort with GAMUT Management, a pioneering consulting and talent management firm that champions the needs of people with disabilities. This partnership has earned Victoria’s Secret and PINK the coveted GAMUT Seal of Approval™—a certification that’s as rare as it is meaningful, signifying the brand’s authentic commitment to inclusivity in both development and marketing.
What sets these collections apart is the attention to detail. The development process was far from a solitary endeavor. It was a communal tapestry woven from the direct feedback of people with disabilities. Through wear tests, focus groups, and feedback panels, the brands have crafted products that are not just adaptive but also fashionable and comfortable.
Janie Schaffer, Chief Design Officer at Victoria’s Secret, couldn’t contain her enthusiasm: “Having VS and PINK Adaptive available in both Victoria’s Secret and PINK’s most popular collections is incredible.” Lydia Smith, Chief Diversity Officer at Victoria’s Secret, echoed this sentiment, emphasizing that women with disabilities were instrumental in bringing the lingerie collections to life.
The adaptive lines are an extension of the brand’s popular collections—Body by Victoria and PINK’s Wear Everywhere. They feature magnetic closures, sensory-friendly fabric, and fully adjustable straps, among other thoughtful modifications. With prices ranging from $16.50 to $49.95 and sizes available in cups B-G and bands 32-44, the collections are as accessible as they are stylish.
