Weekend Max Mara’s fall-winter 2024 campaign escapes to the great outdoors set in northern landscapes. Model Mathilda Gvarliani channels the carefree spirit of the season, captured through the lens of photographer Nigel Shafran.
Weekend Max Mara Fall/Winter 2024 Campaign
Under the creative direction of stylist Kate Phelan, the collection exudes effortless elegance. The wardrobe offers pieces with relaxed sophistication, featuring flowing denim, classic plaid prints, and cozy, roomy coats that invite you to wrap up and unwind.
Wide-leg trousers add a touch of laid-back chic, perfect for a crisp autumn day. Mathilda’s poses are as fluid as the wind, effortlessly shifting from laughter-filled moments in a denim shirt to serene moments by the pond.
The color palette is a mix of autumnal hues, with soothing shades of green, yellow, and burnt orange that evoke the warmth and coziness of the season. The campaign film shows the looks in motion, set to soothing tunes.
