After announcing a rebrand where Angels are no more, Victoria’s Secret unveils its new fragrance, Tease Crème Cloud Eau de Parfum. Campaign images star singer Madison Beer against a blue sky backdrop with clouds. Photographed by Mario Sorrenti, the brunette wears a white ruffled dress with an off-the-shoulder sleeve.
Alex White styles the shoot with hair by Jawara and Diane Kendal on makeup. The Tease Creme Cloud eau de parfum is described as a floral with notes of Santal flower, sheer amber, and vanilla meringue.
The commercial also directed by Sorrenti features Madison in a dreamlike state set to ethereal tunes. A voiceover features the tagline: “Don’t quit your daydream.”
Victoria’s Secret Tease Crème Cloud Eau de Parfum Campaign
“In developing this fragrance, I played with texture. At the top, whipped Vanilla Meringue adds a creamy kiss of light-as-air sweetness. It’s wrapped in a cloud of soft Amber for a signature that floats on the essence of your own skin.”Master Perfumer, Stephen Nilsen