Marking the first ready-to-wear collection from women’s artistic director Kim Jones, Fendi unveils its fall-winter 2021 campaign. Images feature models He Cong, Tianna St. Louis, Rianne van Rompaey, and Malika Louback captured by Craig McDean. Jones’ designs feature tailored separates and outerwear in neutral tones styled by Melanie Ward.
Bags of the season include the signature Peekaboo as well as the new Fendi First. Made from soft nappa leather, it features an oversized metal F clasp and can be carried as a clutch or worn on the shoulder.
Melanie Ward styles the shoot with art direction by Ronnie Cooke-Newhouse. When it comes to beauty, Peter Philips works on makeup with hair by Guido Palau.
Fendi Fall/Winter 2021 Campaign
“A bold and daring vision driven by the energy and passion for beauty and all forms of creative expression. The first Fendi ready to wear collection by Kim Jones pays homage to the extraordinary Italian elegance, the brand’s storied heritage, and the women who have enshrined its legacy,” Fendi states.