Set against the serene backdrop of Castello Canevaro in Liguria, Versace’s resort 2024 campaign offers a vision of leisurely sophistication. The advertisements capture models Chloe Oh, Mila van Eeten, Hunter Pifer, Elijah Eten, and Brennan Aldred, poised and at ease amidst the natural beauty of a coastal setting.
Versace Resort 2024 Campaign
In one image captured by Adrián González-Cohen, the sea’s eternal horizon contrasts with the youthful vibrancy of logo t-shirts in sunlit hues, paired flawlessly with the timeless elegance of tweed. The footwear adds a whimsical touch, with Gianni ribbon shoes casting a nostalgic silhouette against the rocky shore.
Versace’s narrative continues with a striking portrayal of contrast and balance. A cut-out swimsuit, accented with the brand’s iconic insignia, hints at a bold, unfettered spirit, while the patent loafer pumps signal a grounded, classic aesthetic. The resort collection follows the unveiling of its Bright Crystal perfume ad with Lily James.
Accessories, such as the Greca Goddess hobo bag, emerge as protagonists in their own right, epitomizing the campaign’s theme of relaxed opulence. Elsewhere, a silk Barocco shirt interplays with the utilitarian chic of cargo pants, invoking a 90s-inspired nostalgia that feels both familiar and remarkably current.
The campaign refrains from an overt display of extravagance, opting instead for a narrative that underlines the comfort in luxury. A little black dress with short sleeves becomes a canvas for personal style, an understated counterpart to the collection’s bolder statements styled by Tati Cotliar.
