Toteme Spring 2022 Campaign Vittoria Ceretti

Vittoria Ceretti Toteme Spring 2022 Campaign — Vittoria Certetti stars in Toteme spring-summer 2022 campaign. Photo: Steven Meisel

Renowned photographer Steven Meisel photographed the spring-summer 2022 campaign for Stockholm-based brand Toteme. Images taken in the studio of model Vittoria Ceretti are transformed into works of art that are displayed as life-size sculptures. Meisel has photographed the Italian beauty multiple times for magazines and advertisements, and the result this time is equally striking.

Toteme Spring/Summer 2022 Campaign

Toteme Steven Meisel Sculpture — Toteme juxtaposes photography and sculptures for its spring-summer 2022 campaign. Photo: Steven Meisel / Toteme

Toteme presents a collection of elegant outerwear, statement hats, and printed scarves for the spring season. Neutral colors such as black, beige, and white are featured prominently in the palette. Last fall, the brand tapped Raquel Zimmermann to pose on the streets of New York City, shot by Inez & Vinoodh.

Toteme Spring 2022 Campaign Cape — Dressed in a cape, Vittoria Ceretti fronts Toteme spring-summer 2022 campaign. Photo: Steven Meisel

TOTEME BY STEVEN MEISEL combines photography and sculpture in physical and digital form. Meisel’s photographs were laser cut into flat sculptures, mounted onto aluminum and assembled into an installation. Set across three rooms, the installation featured life-sized and super-sized sculptures, curated and documented by Toteme.
Toteme