Naomi Campbell Goes 90s With Self-Portrait’s Bow Bag

Joanna Elizabeth


Published June 8, 2022


Updated February 28, 2023

Naomi Campbell Self-Portrait Bow Bag Campaign
Naomi Campbell stars in Self-Portrait Bow Bag campaign. Photo: Renell Medrano

Self-Portrait unveils its first bag collection and spotlights the Bow bag with a campaign starring Naomi Campbell. The iconic model poses for photos that are reminiscent of the 1990s. More specifically, the images pay homage to Brandy and Monica’s hit R&B song ‘The Boy is Mine’. Renell Medrano took the photographs, and it shows the British beauty posing with mini and micro versions of the handbags.

Self-Portrait Bow Bag 2022 Campaign

Naomi Campbell Pink Bow Bag Self-Portrait
Sparkling in sequins, Naomi Campbell poses with pink Self-Portrait bow bag. Photo: Renell Medrano

The designs are available in several colors, including blue, black, pink, white, pistachio, and others. The adornment takes the form of a bow decorated with diamanté or gold hardware. Prices start at $365 and go up to $495. A classic design crafted from Napa leather, the Bow bag features a top carry handle, an adjustable shoulder strap, and a magnetic snap closure on the bag’s front flap.

Related: Naomi Campbell Wows for Marc Jacobs Pre-Fall 2022 Campaign

Naomi Campbell Telephone 90s Self-Portrait
Posing with a telephone, Naomi Campbell channels the 90s music video The Boy is Mine. Photo: Renell Medrano

When thinking about how to launch the Bow Bag, I was feeling quite nostalgic and reflective of the past and kept being drawn to the nineties, an era when fashion was sweet yet tough, and heavily influenced by music. The origins for this campaign came from such a simple idea born out of a play on words with the name of our new bag.

Han Chong, Self-Portrait Founder
Self-Portrait Bow Bag 2022 Campaign
Self-Portrait’s Bow Bag comes in a mini and micro version. Photo: Renell Medrano

The bag is accessorized by the fashion stylist Haley Wollens with shimmering separates, chic knitwear, and figure-hugging dresses. Rio Sreedharan adds the finishing touches to Naomi Campbell’s look by working on her long, dark tresses, and Angloma works on makeup.

Self-Portrait The Bow Mini in Blue with Diamanté
Self-Portrait The Bow Mini in Blue with Diamanté. Photo: Self-Portrait

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