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You are here: Home / Fashion / Campaign / Mariacarla Boscono Inspires With Salvatore Ferragamo Cage Bag

Mariacarla Boscono Inspires With Salvatore Ferragamo Cage Bag

Published on April 5, 2022
Salvatore Ferragamo Cage Bag Campaign
Mariacarla Boscono stars in Salvatore Ferragamo Cage bag campaign. Photo: Ferragamo

With a new campaign, Salvatore Ferragamo unveils the Cage Bag for the spring-summer 2022 season. Featuring Italian model Mariacarla Boscono, the bag is noted for its rounded bucket shape and lightweight construction, and interchangeable drawstring bag. The Ferragamo Cage Bag is inspired by Salvatore Ferragamo’s 1951 Kimo shoe, which has an upper in woven leather and an interchangeable sock in leather or silk.

Salvatore Ferragamo Cage Bag Campaign

The inner silk bag is sold separately. There’s the heritage print in the vibrant colors of red and orange and the Poppy Flower print by the French artist Julien Colombier for the SS22 collection. Color options include black, turquoise, white, red, and saddle brown.

Related: Salvatore Ferragamo Debuts ‘Hotel Splendid’ Spring 2022 Campaign

Salvatore Ferragamo Cage Bag Turquoise
The Salvatore Ferragamo Cage bag is inspired by the Kimo sandal created in 1951. Photo: Ferragamo

The campaign images and film were shot on location in Turin’s former paper factory. The work of Brazilian architect Oscar Niemeyer stands out in the building, complementing the project’s dramatic atmosphere.

Ferragamo Cage Bag Black
Salvatore Ferragamo taps Mariacarla Boscono for its Cage bag campaign. Photo: Ferragamo

The Ferragamo Cage Bag campaign is an intimate portrait of the ability to embrace multiple souls in one. A reflection on the contradictions, attitudes and essence that make each woman different: irony and seriousness, boldness and shyness, proudness and intimacy, sensuality and formality, order and disorder. In a word: unique.

Ferragamo
Mariacarla Boscono Salvatore Ferragamo Cage Bag
Striking a pose, Mariacarla Boscono fronts Salvatore Ferragamo Cage bag spring-summer 2022 campaign. Photo: Ferragamo
Ferragamo Cage Bag in Optical White.
Ferragamo Cage Bag in Optical White. Photo: Ferragamo
The model poses in Turin, Italy for Salvatore Ferragamo Cage bag campaign.
The model poses in Turin, Italy for Salvatore Ferragamo Cage bag campaign. Photo: Ferragamo
A look at Salvatore Ferragamo's Cage bag for spring-summer 2022 season.
A look at Salvatore Ferragamo’s Cage bag for spring-summer 2022 season. Photo: Salvatore Ferragamo
Mariacarla Boscono Inspires With Salvatore Ferragamo Cage Bag
Mariacarla Boscono Inspires With Salvatore Ferragamo Cage Bag
Mariacarla Boscono Inspires With Salvatore Ferragamo Cage Bag

Filed Under: Campaign Tagged With: handbags

  • Season : Spring/Summer 2022
  • Fashion Label : Salvatore Ferragamo
  • Model : Mariacarla Boscono
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