With its spring-summer 2022 campaign, SHAY Jewelry has tapped Australian model Shanina Shaik as the face of the season. Bryce Thompson photographs the brunette on location in Los Angeles, California, and she looks stunning in the designs.
SHAY Jewelry Spring/Summer 2022 Campaign
The new season of SHAY, which mother-daughter duo Ladan and Tania Shayan co-founded, has gigantic colorful gemstones, baguette diamonds, diamond-encrusted chain links, supersized squares and hexagons, among other things. Stylist Morgan Pinney pairs the jewelry with sequin dresses, leather separates, and cut-out pieces.
In every photograph, Shanina, whether she’s swimming in the pool or posing next to one of California’s iconic palm trees, exudes confidence. Hairstylist Darine S works her magic on the model’s sleek tresses, while Kelly McClain applies dewy makeup to complete the look.
It was the combination of Shanina’s striking heritage, laid-back disposition, and immediate synergy with the brand that lead to this perfect pairing. She’s a self-confessed family girl and outdoor lover who attributes her bond with fashion and beauty, to her mother. A connection that resonated dearly with SHAY mother-daughter co-founders, Ladan & Tania.SHAY Jewelry