Gisele Bundchen has once again graced the FRAME spring 2024 advertising campaign with her stunning presence. Captured by Erik Tortenssen, the iconic supermodel showcases a relaxed yet sophisticated allure that’s become synonymous with her name.
Following her captivating appearance in the winter 2023 campaign, this season sees her in a more stripped-down style, predominantly featuring jeans, which includes the chic Le Jane Crop. Her laid-back elegance is further highlighted in an image where she dons a utilitarian-inspired shirt adorned with patch pockets, exuding a blend of practicality and style.
Gisele Bundchen for FRAME Spring 2024 Ad
The campaign takes an intimate turn with shots of Gisele lounging in bed, embodying the essence of casual cool. A standout piece in this collection is a bright blue vintage LA sweatshirt, drawing inspiration from the vibrant and eclectic spirit of Venice Beach.
Styled by Géraldine Saglio, the overall look is understated yet impactful, with simple bralettes and tank tops paired effortlessly with various denim pieces from FRAME.
This minimalist approach accentuates Gisele’s natural beauty, further enhanced by Shay Ashual’s expert handling of her wavy blonde locks and the flawless makeup artistry of Mark Carrasquillo.
Adding to the campaign is the creative direction of Florentin Tuillier. Gisele doesn’t just land major campaigns. She also recently made a striking appearance at an IWC event during Art Basel, where she was seen in a chic shorts ensemble.