Rosé Races Into Style in PUMA’s Speedcat Campaign

Joanna Elizabeth

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Published November 27, 2024

Rose PUMA Speedcat 2024 Campaign
Rosé stars in the PUMA Speedcat campaign for 2024. Photo: PUMA

Rosé of Blackpink takes the wheel in the PUMA Speedcat campaign, bringing a mix of style and adventure. The global K-pop sensation stuns in the black Speedcat sneaker, paired with a silver racing jacket that channels a retro-cool vibe.

Rosé for PUMA Speedcat 2024 Campaign

Posing in the desert, Rosé lounges on a car for the PUMA Speedcat campaign.
Posing in the desert, Rosé lounges on a car for the PUMA Speedcat campaign. Photo: PUMA

Set against the backdrop of a desert road trip, Rosé is photographed on a vintage car for a timeless moment. Another striking image shows her rocking a sporty jersey and racing helmet, capturing the spirit of speed for the sneaker company.

The PUMA Speedcat, inspired by classic racing performance, has been a favorite for over 25 years. Updated with fresh collaborations and limited-edition releases, the silhouette continues to be embraced by trendsetters and fashion-forward fans alike.

Rosé is ready to race for the PUMA Speedcat campaign.
Rosé is ready to race for the PUMA Speedcat campaign. Photo: PUMA

Available in timeless black and red, the collection will also introduce a new pink blush color on December 5, 2024, online and in select stores.

This isn’t Rosé’s first collaboration with PUMA. Earlier this year, she showcased the Palermo sneaker style as part of her role as a brand ambassador.


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