Amid the crimson drapes and golden accents of an intimate club setting, Rita Ora is a symbol of celebration in Pepe Jeans’ London After Hours holiday 2023 campaign. The singer and actress effortlessly transitions from one party-ready ensemble to another, each capturing the essence of the city’s festive spirit.
Rita Ora for Pepe Jeans Holiday 2023 Campaign
She channels New Year’s Eve chic in a stunning sequin dress, while her graphic tee and sparkling jeans echo the street-style edge that Pepe Jeans is renowned for. The striking little black dress she adorns reflects the timeless allure of the night, as versatile as it is elegant, showing the collection’s range.
The campaign’s aesthetic, captured by Dan Jackson’s keen lens, is a tapestry of rich textures and warm tones, inviting the viewer to step into the opulent after-hours world of London. Julia Sarr-Jamois’ styling weaves a contemporary and classic aesthetic, with each piece styled to perfection, emphasizing movement and silhouette.
The creative direction by Lee Swillingham and Stuart Spalding at Suburbia adds to the shoot’s festive vibes. Accentuating the looks are Rita’s carefully selected accessories: oversized hoop earrings that reflect the city’s bold character and fringed earrings that add a playful swing to the step.
Following the fall Pepe Jeans ads with Lila Moss, Rita Ora brings a fresh interpretation to the brand that echoes the approaching new year.