Ray-Ban’s Reverse Collection Elevates Eyewear Style

Joanna Elizabeth

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Published May 19, 2023

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Updated October 7, 2023

Ray-Ban Reverse Sunglasses 2023 Collection
Vittoria Ceretti stars in Ray-Ban Reverse 2023 collection campaign. Photo: Ray-Ban

Ray-Ban, the renowned eyewear brand, has unveiled its latest offering, the Ray-Ban Reverse collection, showcasing an impressive blend of innovation and advanced engineering. With its groundbreaking lenses that effortlessly transition from convex to concave shape, this collection sets out to reduce reflections by an impressive 70%.

Ray-Ban Reverse 2023 Collection

Ray-Ban Reverse Wayfarer 2023 Collection
The Wayfarer gets updated in Ray-Ban’s new Reverse collection of sunglasses. Photo: Ray-Ban

Designed to cater to all face shapes, the campaign imagery for this collection showcases the stunning Vittoria Ceretti, one of the fashion industry’s top models. The brand’s commitment to sustainability is evident in the use of eco-friendly materials, including bio-based nylon lenses and acetate frames with high bio-based carbon content.

Ray-Ban Reverse Aviators 2023 Collection
Ray-Ban focuses on its aviator sunglasses for Reverse 2023 collection campaign. Photo: Ray-Ban

Furthermore, the Ray-Ban Reverse collection proudly presents 100% recycled packaging, ensuring that style and responsibility go hand in hand. Available for purchase right now, the Ray-Ban Reverse collection offers a range of iconic styles, including the Aviator, Wayfarer, Caravan, and Boyfriend models. With each design boasting its own unique flair, there’s something for everyone to embrace and make their own.

Ray-Ban features an anti-glare treatment for its Reverse collection.
Ray-Ban features an anti-glare treatment for its Reverse collection. Photo: Ray-Ban

This exciting launch follows in the footsteps of Ray-Ban’s successful Holiday and Colorblock Wayfarer collections, solidifying the brand’s reputation for delivering eyewear that blends fashion-forward aesthetics with cutting-edge technology. For those seeking more eyewear inspiration, make sure to explore the best of mirrored sunglasses, the must-have accessory of the moment.


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