Prada looks to humanity and its stories with its spring-summer 2023 campaign. Hunter Schafer, Letitia Wright, Rachel Williams, and Guinevere van Seenus make up the cast of talented models and actors. The new season, designed by Miuccia Prada and Raf Simons, focuses on relaxed silhouettes, neutral colors, and standout shapes.
Prada Spring/Summer 2023 Campaign
Captured by David Sims, the eye-catching visuals were shot in distinctive settings. Showcasing Prada’s spring 2023 collection, these ads take their cues from classic Hollywood and European cinema with scenes that look straight out of a movie.
For bags, styles range from tote styles to top handles. Ferdinando Verderi, a frequent collaborator of the brand, also works on creative direction for the shoot. Hunter Schafer previously posed for the Italian label’s fall-winter 2022 and the Symbole bag advertisements.
In a short film called Through Touch of Crude, movie director Nicolas Winding Refn captures the lives of remarkable women who explore modern femininity, adding to the ads’ cinematic theme.