For its fall-winter 2022 campaign, Italian fashion brand Prada taps actress Hunter Schafer and models Kendall Jenner, Sora Choi, Kai Newman, and Lina Zhang. Noted photographer David Sims took portraits of the cast after they all participated in the February fashion show and walked the runway. Ferdinando Verderi works on creative direction for the shoot.
Prada Fall/Winter 2022 Campaign
Knitwear, statement bags, and sculpted silhouettes are some of the highlights of the collection designed by Raf Simons and Miuccia Prada. In one photograph, Kendall Jenner is seen wearing both a sheer skirt and a feathered puffer jacket. She wears a slicked-back hairstyle and minimal makeup.
Histories, memories, stories. Prada has always been fascinated by humanity, reflecting the depth of human experience through fashion and image, drawing inspiration from life, from living.
The Fall Winter 2022 Prada campaign celebrates individuals and individuality, showcasing a proudly cross-generational casting of women, expanded to convey their stories.Prada
In another picture, Hunter Schafer can be seen striking a pose while wearing a white tank top embroidered with the Prada triangle. Meanwhile, Lina Zhang is sporting a sweater that is covered in geometric shapes while also displaying a sleek bag.