Prada enlists actress Hunter Schafer for its spring-summer 2022 campaign after appearing in its Galleria bag advertisements last year. Called In the Mood for Prada, the series also stars models Selena Forrest and Julia Nobis. Photographed in the act of dressing or undressing by David Sims, minimal studio portraits put a focus on clothes.
Prada Spring/Summer 2022 Campaign
Ferdinando Verderi works on creative direction for the project. In addition to images, the cast also appears in a series of films. Designs include a lace-up jacket, a pink shift dress, mini skirts, and leather pieces.
“The campaign for the Spring Summer 2022 Prada womenswear collection by Miuccia Prada and Raf Simons collides actuality and fantasy, the physical and the cerebral. A feeling of Prada evolves to the mood of Prada, reflecting the emotional resonance felt between a woman and her clothes,” a press release shares.