Gigi, Kaia, Sara, Maty Go Backstage for Prada Fall 2020 Campaign

Joanna Elizabeth

/

Published July 21, 2020

Gigi Hadid stars in Prada fall-winter 2020 campaign.
Gigi Hadid stars in Prada fall-winter 2020 campaign.

In these uncertain times, fashion houses such as Prada must get creative with their fall-winter 2020 campaigns. Advertisements feature product shots alongside backstage images of models including Gigi Hadid, Maty Fall, Kaia Gerber, and Sara Blomqvist at the runway show. Prada also teamed up with Sotheby’s to auction original pieces with proceeds going towards UNESCO to help bring educational opportunities worldwide. Making the campaign interactive, an online auction will be staged in October.

Related: Freja Beha Is the Face of Prada’s Pre-Fall 2020 Campaign

Prada Fall/Winter 2020 Campaign

Prada teams up with Sotheby’s for its fall-winter 2020 campaign.
Prada teams up with Sotheby’s for its fall-winter 2020 campaign.
Kaia Gerber fronts Prada fall-winter 2020 campaign.
Kaia Gerber fronts Prada fall-winter 2020 campaign.
Prada unveils fall-winter 2020 campaign.
Prada unveils fall-winter 2020 campaign.
Sara Blomqvist and Maty Fall pose for Prada fall-winter 2020 campaign.
Sara Blomqvist and Maty Fall pose for Prada fall-winter 2020 campaign.
Prada launches fall-winter 2020 campaign.
Prada launches fall-winter 2020 campaign.

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