In these uncertain times, fashion houses such as Prada must get creative with their fall-winter 2020 campaigns. Advertisements feature product shots alongside backstage images of models including Gigi Hadid, Maty Fall, Kaia Gerber, and Sara Blomqvist at the runway show. Prada also teamed up with Sotheby’s to auction original pieces with proceeds going towards UNESCO to help bring educational opportunities worldwide. Making the campaign interactive, an online auction will be staged in October.
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