Pepe Jeans Spring 2024 Campaign: Wanderlust in Denim

Joanna Elizabeth

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Published April 9, 2024

Pepe Jeans Spring 2024 Campaign
Pepe Jeans debuts its spring-summer 2024 campaign with Maartje Verhoef and Liam Kelly. Photo: Pepe Jeans

Pepe Jeans has just introduced its spring-summer 2024 collection with a campaign that captures the essence of wanderlust. Named “Take Me Somewhere,” the images evoke the carefree spirit of sunny days and good company.

Brimming with relaxed vibes, the images are a nod to the joy of exploration with friends. The campaign showcases a dynamic cast featuring Maartje Verhoef, Marta Aguilar, Liam Kelly, and Mukasa Kakonge, whose vibrant energy matches the brand’s youthful aesthetic.

Pepe Jeans Spring/Summer 2024 Campaign

For spring-summer 2024, Pepe Jeans embraces the market scene with a fresh floral blouse modeled by Marta Aguilar.
For spring-summer 2024, Pepe Jeans embraces the market scene with a fresh floral blouse modeled by Marta Aguilar. Photo: Pepe Jeans

Through the lens of this diverse group, Pepe Jeans presents a versatile range of denim-focused styles. Julia Sarr-Jamois, the shoot’s stylist, highlights key pieces like a structured denim dress and high-waisted jeans, destined to become this season’s staples.

Nighttime allure meets casual chic in the Pepe Jeans spring 2024 campaign, featuring a white blazer and denim dress.
Nighttime allure meets casual chic in the Pepe Jeans spring 2024 campaign, featuring a white blazer and denim dress. Photo: Pepe Jeans

Alongside these, a romantic floral print dress and a printed blouse add a touch of softness to the collection. For a casual look, there’s the ever-cool branded sweatshirt. The jeans featured range from artfully distressed to classic light wash styles, showing the brand’s commitment to variety.

Overlooking the city, Pepe Jeans' spring-summer 2024 collection highlights the timeless trench.
Overlooking the city, Pepe Jeans’ spring-summer 2024 collection highlights the timeless trench. Photo: Pepe Jeans

This spring’s offerings follow the well-received fall campaign, which featured Lila Moss. The continuity in branding is clear, yet there’s an evident evolution towards lighter, freer silhouettes and tones.

For beauty, Jose Carlos González creates looks that are fresh and minimal, perfect for the spring palette, while Mike Vallés ensures the hairstyles reflect the effortlessly chic vibe of the ads.


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