Gigi Hadid Brings 30s Vibes to Miu Miu Handbag Ad

Joanna Elizabeth

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Published April 9, 2024

Gigi Hadid Miu Miu Handbag 2024 Ad Campaign
Gigi Hadid appears in the Miu Miu spring 2024 handbag ad campaign. Photo: Steven Meisel

Gigi Hadid’s in the spotlight for Miu Miu’s spring 2024 handbag campaign, evoking retro glamour. The supermodel, adorned with her chic bob, poses with the Arcadie and Wander bags in a series of portraits lensed by renowned photographer Steven Meisel.

Gigi Hadid for Miu Miu Handbag 2024 Ad

Embracing an orange style, Gigi Hadid showcases Miu Miu's handbag in a chic chocolate jacket for 2024 ad.
Embracing an orange style, Gigi Hadid showcases Miu Miu’s handbag in a chic chocolate jacket for the 2024 ad. Photo: Steven Meisel

Drawing inspiration from the stylized work of British photographer Yevonde, the campaign is a blend of today’s fashion and 1930s-inspired classic portraiture. The handbags, luxuriously crafted in Matelassé leather, are presented in vibrant shades of orange, yellow, and brown, evoking the richness of a sunset.

Florals and vibrant yellow unite as Gigi Hadid presents Miu Miu's Wander 2024 handbag design.
Florals and vibrant yellow unite as Gigi Hadid presents Miu Miu’s Wander 2024 handbag design. Photo: Steven Meisel

Miu Miu’s choice of colors spotlights the accessories and sets a dreamy, nostalgic mood against the pastel and ombre hues of the backdrop.

Stylist Lotta Volkova complements the handbags with an array of retro-inspired ensembles. Each piece synergizes with the accessories, from soft cardigans to halter neck dresses and collared designs.

Miu Miu's 2024 handbag campaign comes to life with Gigi Hadid's pop of orange and sleek accessory choice.
Miu Miu’s 2024 handbag campaign comes to life with Gigi Hadid’s pop of orange and sleek accessory choice. Photo: Steven Meisel

The campaign artfully showcases the Arcadie bag, its structured form a juxtaposition to the soft waves of Gigi’s hairstyle, while the Wander bag, with its slouchy yet elegant demeanor, pairs impeccably with the tailored finesse of a brown jacket.


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