Miu Miu Upcycled Denim: A Sustainable Statement for 2024

Joanna Elizabeth


Published January 9, 2024

Miu Miu Upcycled 2024 Denim Campaign
Ever Anderson poses in denim styles for the Miu Miu Upcycled 2024 campaign. Photo: Jet Swan

Miu Miu once again captivates the fashion world with its fourth limited edition Miu Miu Upcycled Collection, this time with a robust focus on denim. The campaign is a visual feast of contrasts, set against a striking red studio backdrop starring actress Ever Anderson and Chinese model Huijia Chen.

Miu Miu Upcycled Denim 2024 Campaign

Sparkle meets sustainability in Miu Miu Upcycled's denim designs for 2024 modeled by Huijia Chen.
Sparkle meets sustainability in Miu Miu Upcycled’s denim designs for 2024, modeled by Huijia Chen. Photo: Jet Swan

Previously, Ever appeared in the brand’s spring 2023 advertisements, strengthening her relationship with the designer brand. The images, a synergy of color and texture, are captured by Jet Swan. In addition to celebrating sustainable style, Miu Miu also introduces a capsule celebrating Chinese New Year.

Oversized denim stands out in the Miu Miu Upcycled campaign for 2024.
Oversized denim stands out in the Miu Miu Upcycled campaign for 2024. Photo: Jet Swan

Stylist Lotta Volkova’s work is evident in the thoughtful pairing of textured, embroidered denim jackets with the softness of knit tops, creating a dialogue between strength and comfort. The juxtaposition of baggy jeans against the body’s form and the playful yet sophisticated embellished headbands highlight the collection’s eclectic character.

Denim gets a dazzling twist in Miu Miu Upcycled's 2024 collection featuring an embellished bralette and shorts.
Denim gets a dazzling twist in Miu Miu Upcycled’s 2024 collection featuring an embellished bralette and shorts. Photo: Jet Swan

The Arcadie and Wander bags, integral to this collection, are presented as central characters in this selection of eco-luxury. With creative direction by Edward Quarmby, the imagery celebrates Miu Miu’s chic yet whimsical aesthetic.

With the assurance of Aura Blockchain verification, each garment in the collection is a pledge of authenticity and transparency, assuring the wearer of style and a commitment to environmentally-conscious luxury.

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