For its fall-winter 2022 campaign, Max Mara emphasizes cozy designs. Models Jessica Stam, Maty Fall, Rianne van Rompaey, and Sherry Shi can be seen in the photographs. The cast poses in the studio for images taken by Ethan James Green while wearing teddy bear coats, colorful knitwear, and wide-leg pants designed by Ian Griffiths.
Max Mara Fall/Winter 2022 Campaign
The designs are styled in a predominantly monochromatic manner by Tonne Goodman, with the standout colors being shades of caramel brown, fiery red, and ivory white. In one of the shots, Jessica Stam can be seen donning a white blouse with buttons and pleated pants.
Rianne van Rompaey dons a turtleneck underneath a fluffy brown coat tied at the waist for another photograph. The outerwear is worn over the top of the turtleneck. Sherry Shi also poses for the camera while wearing a sweater made of mohair and a skirt made of teddy fabric.
The new Fall/Winter 2022 campaign and collection feature a series of warm knits, striking motifs, and strong silhouettes in the iconic #MaxMaraTeddyBear fabric. The playful contrasts of texture and volume stay true to Max Mara’s promise of chic, modern dressing.
Max Mara
Hairstylist Lucas Wilson styles the models’ tresses, and Kanako Takase is responsible for makeup on the shoot. You can also see the Weekend Max Mara autumn 2022 advertisements, starring Taylor Hill.
