Jessica, Maty, Rianne, Sherry Layer Up in Max Mara Fall 2022 Campaign

Joanna Elizabeth

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Published October 2, 2022

Max Mara Fall 2022 Campaign
Maty Fall and Rianne van Rompaey star in Max Mara fall-winter 2022 campaign. Photo: Ethan James Green

For its fall-winter 2022 campaign, Max Mara emphasizes cozy designs. Models Jessica Stam, Maty Fall, Rianne van Rompaey, and Sherry Shi can be seen in the photographs. The cast poses in the studio for images taken by Ethan James Green while wearing teddy bear coats, colorful knitwear, and wide-leg pants designed by Ian Griffiths.

Max Mara Fall/Winter 2022 Campaign

Jessica Stam Max Mara Campaign Fall 2022
Jessica Stam strikes a pose in a white blouse and pants for Max Mara fall-winter 2022 campaign. Photo: Ethan James Green

The designs are styled in a predominantly monochromatic manner by Tonne Goodman, with the standout colors being shades of caramel brown, fiery red, and ivory white. In one of the shots, Jessica Stam can be seen donning a white blouse with buttons and pleated pants.

Max Mara Sherry Shi Fall 2022 Campaign
Sherry Shi wears mohair sweater and teddy skirt for Max Mara fall-winter 2022 campaign. Photo: Ethan James Green

Rianne van Rompaey dons a turtleneck underneath a fluffy brown coat tied at the waist for another photograph. The outerwear is worn over the top of the turtleneck. Sherry Shi also poses for the camera while wearing a sweater made of mohair and a skirt made of teddy fabric.

Max Mara Brown Coats Fall 2022
Rianne van Rompaey and Jessica Stam model camel brown colors in Max Mara fall-winter 2022 campaign. Photo: Ethan James Green

The new Fall/Winter 2022 campaign and collection feature a series of warm knits, striking motifs, and strong silhouettes in the iconic #MaxMaraTeddyBear fabric. The playful contrasts of texture and volume stay true to Max Mara’s promise of chic, modern dressing.

Max Mara
Max Mara Fall 2022 Campaign Models
Maty Fall and Jessica Stam pose in Max Mara fall-winter 2022 campaign. Photo: Ethan James Green

Hairstylist Lucas Wilson styles the models’ tresses, and Kanako Takase is responsible for makeup on the shoot. You can also see the Weekend Max Mara autumn 2022 advertisements, starring Taylor Hill.

Rianne van Rompaey Max Mara Campaign Red Sweater Dress
Rianne van Rompaey gets clad in red knitwear for Max Mara fall-winter 2022 campaign. Photo: Ethan James Green

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