With the launch of its new Cocooning collection, the Italian luxury brand Loro Piana presents an array of elegant and lounge-worthy design options. Models Imaan Hammam and Kirsty Hume are featured in the new campaign that was released to introduce the line.
Loro Piana Cocooning 2022 Collection
The images, lensed by Inez & Vinoodh, display comfortable designs, which include cashmere materials to make sweaters suitable for lounging, slinky slip dresses, and hoodies. A color palette can be described as being gentle and unobtrusive and has hues such as nougat, kasha, white snow, and candoglia marble.
In one photograph, Imaan Hammam can be seen posing in front of a fireplace while dressed in a knit tank top, shorts, socks, and slippers. In a different image, Kirsty Hume can be seen posing in a pink slip-dress while relaxing on a couch. You can also see Loro Piana’s fall 2022 campaign.
The Cocooning Collection is available now and can be found in Loro Piana boutiques all over the world as well as online at the company’s website and on MyTheresa. “The new Collection’s lightness flows from clothes intended for everyday life to garments to be worn in private moments, from the time spent in one’s own privacy to that shared with others,” Loro Piana shares.