Imaan & Kirsty Get Cozy in Loro Piana ‘Cocooning’ Collection

Joanna Elizabeth


Published October 14, 2022

Loro Piana Cocooning Collection 2022
Kirsty Hume stars in Loro Piana Cocooning Collection campaign. Photo: Inez & Vinoodh

With the launch of its new Cocooning collection, the Italian luxury brand Loro Piana presents an array of elegant and lounge-worthy design options. Models Imaan Hammam and Kirsty Hume are featured in the new campaign that was released to introduce the line.

Loro Piana Cocooning 2022 Collection

Loro Piana Cocooning Cashmere Sweater
Imaan Hammam poses for Loro Piana Cocooning Collection campaign. Photo: Inez & Vinoodh

The images, lensed by Inez & Vinoodh, display comfortable designs, which include cashmere materials to make sweaters suitable for lounging, slinky slip dresses, and hoodies. A color palette can be described as being gentle and unobtrusive and has hues such as nougat, kasha, white snow, and candoglia marble.

Imaan Hammam Loro Piana Shorts Crop Top
Wearing a ribbed knit top, shorts, and slippers, Imaan Hammam fronts Loro Piana Cocooning Collection. Photo: Inez & Vinoodh

In one photograph, Imaan Hammam can be seen posing in front of a fireplace while dressed in a knit tank top, shorts, socks, and slippers. In a different image, Kirsty Hume can be seen posing in a pink slip-dress while relaxing on a couch. You can also see Loro Piana’s fall 2022 campaign.

Loro Piana Pink Slip Dress
Model Kirsty Hume wears a pink slip dress from the Loro Piana Cocooning collection. Photo: Inez & Vinoodh

The Cocooning Collection is available now and can be found in Loro Piana boutiques all over the world as well as online at the company’s website and on MyTheresa. “The new Collection’s lightness flows from clothes intended for everyday life to garments to be worn in private moments, from the time spent in one’s own privacy to that shared with others,” Loro Piana shares.

Loro Piana Cashmere Sweater Cocooning Collection
Loro Piana spotlights lounge-worthy designs made of cashmere for its new Cocooning collection. Photo: Inez & Vinoodh

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