Prada is venturing into the realm of fine jewelry for the first time with the launch of their debut collection, Eternal Gold. The jewelry is crafted entirely from gold that has been verified as coming from recycled sources. The designs meet the Chain of Custody standards that the Responsible Jewelry Council established.
Prada Fine Jewelry 2022 Campaign
The campaign features notable stars such as poet Amanda Gorman, singer Somi Jeon, and actress Maya Hawke. Photographer David Sims takes up close and personal portraits in both black and white and gold reflections. Ferdinando Verderi served as the campaign’s creative director. You can also see the recent Prada Linea Rossa ads starring Charli D’Amelio.
The Italian luxury brand shares the following information in a press release: “Prada partners exclusively with those suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental impact, and business ethics.”
