Liu Wen Models 90s Minimalism for Mango’s March Campaign

March 1, 2016
Liu Wen stars in Mango's March 2016 campaign
Liu Wen stars in Mango’s March 2016 campaign

Liu Wen has landed the March 2016 campaign from Spanish fashion brand Mango which focuses on the 90s minimal trend. The new season mixes relaxed knitwear with lace adorned dresses and tops.The images were photographed in London at a studio with colorful backdrops. Mango has started a new campaign strategy, releasing a new campaign each month like the Kendall Jenner one released in February.

Related: Liu Wen Hits the Beach for ELLE China

The top Asian model says about the new Mango campaign, “The collaboration with MANGO was amazing. I really appreciate the soft, minimal trend because I enjoy keeping things simple yet beautiful. All the clothes I wear in the campaign have simple lines and are made from soft fabrics such as silk, which is ideal for any time of the day. I think everyone will love this collection, especially when they actually feel it in the stores!”

Mango March 2016 Campaign

Liu Wen models an off the shoulder maxi dress from Mango's spring 2016 collection
Liu Wen models an off the shoulder maxi dress from Mango’s spring 2016 collection
Liu Wen suits up in a minimal black look from Mango's March 2016 campaign
Liu Wen suits up in a minimal black look from Mango’s March 2016 campaign
Photographed for Mango's March 2016 campaign, Liu Wen wears soft layering
Photographed for Mango’s March 2016 campaign, Liu Wen wears soft layering
Liu Wen wears a messy hairstyle in Mango's March campaign
Liu Wen wears a messy hairstyle in Mango’s March campaign
Liu Wen fronts Mango's March 2016 advertising campaign
Liu Wen fronts Mango’s March 2016 advertising campaign

Mango March 2016 Campaign Video

Liu Wen behind the scenes at Mango's March 2016 campaign
Liu Wen behind the scenes at Mango’s March 2016 campaign

The clothing featured in Mango’s March 2016 campaign will appear in stores starting today. Take a look at the official film below featuring Liu Wen set to the soundtrack of ‘Blue Monday’ by New Order. The lightweight fabrics and airy shapes look great in motion!

Shop Mango’s New Arrivals:

Mango Contrasting Trim Blazer
Mango Contrasting Trim Blazer

Mango Lace Applique Dress
Mango Lace Applique Dress
Mango Lace Trim Dress
Mango Lace Trim Dress
Mango White Ribbed Long Dress
Mango White Ribbed Long Dress

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