Abby, Ajok, Zuf Have the #JFactor for Liu Jo Spring 2021 Campaign

Joanna Elizabeth

/

Published April 30, 2021

Abby Champion stars in Liu Jo spring-summer 2021 campaign.
Abby Champion stars in Liu Jo spring-summer 2021 campaign.

Denim takes the spotlight for Liu Jo’s #JFactor spring-summer 2021 campaign. The Italian fashion brand taps models Abby Champion, Ajok Madel, and Zuf Capelli for advertisements captured by Mert & Marcus. Posing for polished studio images, the trio wears looks styled by Sissy Vian. Casual ensembles include animal prints, embellished shirts, and classic blue jeans. Macs Iotti works on creative and art direction for the shoot with hair by Giovanni Iovino and Kristin Piggott on makeup. “The result is a new concept that energetically celebrates Liu Jo’s glamorous identity, thanks to the expressive power of the letter J. Beauty, passion and Italian style are revealed through the words of Abby Champion, Ajok Madel and Zuf Capelli,” Liu Jo shares.

Related: Abby Champion Stuns in Zara Spring 2021 Campaign

Liu Jo Spring-Summer 2021 Campaign

Zuf Capelli poses for Liu Jo spring-summer 2021 campaign.
Zuf Capelli poses for Liu Jo spring-summer 2021 campaign.
Ajok Madel appears in Liu Jo spring-summer 2021 campaign.
Ajok Madel appears in Liu Jo spring-summer 2021 campaign.
Zuf Capelli fronts Liu Jo spring-summer 2021 campaign.
Zuf Capelli fronts Liu Jo spring-summer 2021 campaign.
Liu Jo taps Abby Champion for spring-summer 2021 #JFactor campaign.
Liu Jo taps Abby Champion for spring-summer 2021 #JFactor campaign.
Ajok Madel stars in Liu Jo spring-summer 2021 campaign.
Ajok Madel stars in Liu Jo spring-summer 2021 campaign.
Liu Jo focuses on eyewear for spring-summer 2021 campaign.
Liu Jo focuses on eyewear for spring-summer 2021 campaign.
Abby Champion rocks denim for Liu Jo spring-summer 2021 campaign.
Abby Champion rocks denim for Liu Jo spring-summer 2021 campaign.
Liu Jo unveils spring-summer 2021 #JFactor campaign.
Liu Jo unveils spring-summer 2021 #JFactor campaign.
Abby Champion wears sunglasses in Liu Jo spring-summer 2021 campaign.
Abby Champion wears sunglasses in Liu Jo spring-summer 2021 campaign.
Liu Jo #JFactor spring-summer 2021 campaign.
Liu Jo #JFactor spring-summer 2021 campaign.
An image from Liu Jo's spring 2021 advertising campaign.
An image from Liu Jo’s spring 2021 advertising campaign.

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