Denim takes the spotlight for Liu Jo’s #JFactor spring-summer 2021 campaign. The Italian fashion brand taps models Abby Champion, Ajok Madel, and Zuf Capelli for advertisements captured by Mert & Marcus. Posing for polished studio images, the trio wears looks styled by Sissy Vian. Casual ensembles include animal prints, embellished shirts, and classic blue jeans. Macs Iotti works on creative and art direction for the shoot with hair by Giovanni Iovino and Kristin Piggott on makeup. “The result is a new concept that energetically celebrates Liu Jo’s glamorous identity, thanks to the expressive power of the letter J. Beauty, passion and Italian style are revealed through the words of Abby Champion, Ajok Madel and Zuf Capelli,” Liu Jo shares.
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