Kendall Jenner Named FWRD Creative Director (Photos)

Joanna Elizabeth

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Published September 1, 2021

FWRD names Kendall Jenner as its creative director.
FWRD names Kendall Jenner as its creative director.

FWRD announced Kendall Jenner as its new creative director on September 1st. The online fashion retailer’s partnership with the supermodel is announced ahead of New York Fashion Week. Photographed by Glen Luchford, Kendall shows off fashion-forward looks for FWRD’s fall 2021 campaign called L.A. Baby.

Stylist Carlos Nazario highlights designs from leading brands like Jacquemus, Givenchy, Saint Laurent, and Max Mara. From tailored trousers to form-fitting knits and slinky dresses, Kendall charms in each image. For beauty, hairstylist Kevin Ryan works on her wavy tresses with makeup by Yadim.

Related: Kendall Jenner Strips Down for Jacquemus Fall 2021 Campaign

“I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business. As FWRD’s Creative Director, I am excited to help curate the site’s offering with emerging designers and brands,” Kendall shares.

FWRD Fall 2021 Campaign

Kendall Jenner will help curate the brands and look of online retailer FWRD.
Kendall Jenner will help curate the brands and look of online retailer FWRD.

“Kendall as the Creative Director for FWRD is the perfect choice as we continue to invest in the next generation luxury consumer. We have always had an extreme admiration for Kendall’s style, creativity, and overall exquisite taste. Her multifaceted experience in the fashion industry and the vision she has outlined for the FWRD business has the potential to  transform our business and the luxury business as a whole.” 

Michael Mente, Co-CEO and Co-Founder REVOLVE Group.
Posing in black and white, Kendall Jenner fronts FWRD promotional shoot.
Posing in black and white, Kendall Jenner fronts FWRD promotional shoot.
Dressed in a white outfit, Kendall Jenner wears a chic look for FWRD shoot.
Dressed in a white outfit, Kendall Jenner wears a chic look for FWRD shoot.
Kendall Jenner will start as FWRD creative director during New York Fashion Week.
Kendall Jenner will start as FWRD creative director during New York Fashion Week.
Posing with an oversized bag, Kendall Jenner fronts FWRD shoot.
Posing with an oversized bag, Kendall Jenner fronts FWRD shoot.
Kendall Jenner stars in FWRD fall 2021 campaign.
Kendall Jenner stars in FWRD fall 2021 campaign.

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