For its spring-summer 2016 campaign, Calvin Klein combined five of its lines for one series of images. Photographed by Tyrone Lebon, the advertisements star model Kendall Jenner, British singer FKA Twigs, Danish actress Klara Kristin, British model Adwoa Aboah, Dutch model Saskia de Brauw, Australian model Abbey Lee Kershaw and more talent from the creative films. The images use the #mycalvins slogan with the call to action being “I _________ in #mycalvins”.
“This campaign is representative of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation,” says Melisa Goldie, CMO of Calvin Klein, Inc.
Calvin Klein Spring 2016 Campaign
Flashback – Kendall Jenner for Calvin Klein
First named a face of Calvin Klein in April of 2015, Kendall Jenner has appeared in multiple campaigns for the brand in less than a year. From the #mycalvins social media initiative to Calvin Klein Jeans to Calvin Klein Underwear, the brunette beauty is one of the most notable Calvin Klein models of the past decade.