Kendall Jenner is Back for Calvin Klein’s Spring Ads

Joanna Elizabeth

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Published January 27, 2016

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Updated September 28, 2022

Kendall Jenner stars in Calvin Klein's spring 2016 campaign
Kendall Jenner stars in Calvin Klein’s spring 2016 campaign

For its spring-summer 2016 campaign, Calvin Klein combined five of its lines for one series of images. Photographed by Tyrone Lebon, the advertisements star model Kendall Jenner, British singer FKA Twigs, Danish actress Klara Kristin, British model Adwoa Aboah, Dutch model Saskia de Brauw, Australian model Abbey Lee Kershaw and more talent from the creative films. The images use the #mycalvins slogan with the call to action being “I _________ in #mycalvins”.

“This campaign is representative of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation,” says Melisa Goldie, CMO of Calvin Klein, Inc.

FKA Twigs strikes a pose in Calvin Klein's spring 2016 campaign
FKA Twigs strikes a pose in Calvin Klein’s spring 2016 campaign

Kendall Jenner poses in bed for Calvin Klein's spring 2016 campaign
Kendall Jenner poses in bed for Calvin Klein’s spring 2016 campaign
FKA Twigs poses in Calvin Klein's spring 2016 campaign
FKA Twigs poses in Calvin Klein’s spring 2016 campaign
Kendall Jenner stars in Calvin Klein's spring 2016 campaign
Kendall Jenner stars in Calvin Klein’s spring 2016 campaign
Abbey Lee Kershaw stars in Calvin Klein's spring 2016 campaign
Abbey Lee Kershaw stars in Calvin Klein’s spring 2016 campaign

Calvin Klein Spring 2016 Campaign

Flashback – Kendall Jenner for Calvin Klein

Kendall Jenner lands a Calvin Klein Jeans advertising campaign for the brand's #mycalvins line
Kendall Jenner lands a Calvin Klein Jeans advertising campaign for the brand’s #mycalvins line

First named a face of Calvin Klein in April of 2015, Kendall Jenner has appeared in multiple campaigns for the brand in less than a year. From the #mycalvins social media initiative to Calvin Klein Jeans to Calvin Klein Underwear, the brunette beauty is one of the most notable Calvin Klein models of the past decade.

Kendall Jenner stars in Calvin Klein Underwear Original Sexy campaign for fall 2015.
Kendall Jenner stars in Calvin Klein Underwear Original Sexy campaign for fall 2015.
JUNE 2015: Kendall Jenner at Calvin Klein Jeans Music Event in Hong Kong. Photo: Getty Images
JUNE 2015: Kendall Jenner at Calvin Klein Jeans Music Event in Hong Kong. Photo: Getty Images
APRIL 2015: Kendall Jenner at Calvin Klein #mycalvins Jeans event. Photo: Getty Images Entertainment
APRIL 2015: Kendall Jenner at Calvin Klein #mycalvins Jeans event. Photo: Getty Images Entertainment

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