The Rogue bag makes its return with Coach’s new campaign, featuring the accessory. A cast includes Kate Moss, Xiao Wen Ju, Jennifer Lopez, Koki, and Kelsey Lu photographed in London, Shanghai, and beyond. Photographed by Juergen Teller, the talents wear fall outfits styled by Olivier Rizzo.
First launched in 2016, the Rogue bag will receive the Accessories Council’s Hall of Fame award. This award honors designs or brands that have stood the test of time. The advertisements show the Rogue with playful patches as well as monogram prints. Crafted in different sizes, materials, and colors, the bag’s sleek shape makes the design quite versatile.
“The Rogue is perhaps my favorite bag that I’ve designed at Coach,” says creative director Stuart Vevers. “It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house. The Fall collection is inspired by the optimism of things crafted to last, and naturally felt like the right moment to reintroduce the Rogue with a new story created with Juergen and our Coach Family.”