Jimmy Choo is taking a step back in time with its fall 2024 campaign. And who better to lead the charge than the iconic actress Winona Ryder? The 90s revival is in full swing, and the brand is embracing the decade’s minimalist aesthetic with a sleek photoshoot by Ezra Petronio.
Winona Ryder for Jimmy Choo Fall 2024 Ad
Ryder, the star of classics like Beetlejuice and Heathers, perfectly fits this nostalgic campaign. Clad in primarily black, she showcases the brand’s latest offerings, from the Scarlett lace-up shoe to the Brooklyn biker boot.
There are also handbags like the Diamond tote and Cinch bag. Camilla Nickerson’s styling is on point, pairing the accessories with edgy leather jackets, feminine midi-length skirts, and crew-length socks for an equal parts tough and chic look.
The beauty look is just as understated, with natural makeup by Aaron de Mey and a slicked-back coif by Didier Malige that lets Ryder’s effortless cool shine through.
The creative direction, led by Ezra Petronio and Lana Petrusevych, is all about embracing a “less is more” approach.
