Blackpink’s Jennie Impresses in Chanel Coco Crush 2024 Ads

Joanna Elizabeth


Published January 2, 2024

Jennie Coco Crush Jewelry 2024 Ad Campaign
Jennie stars in Chanel’s Coco Crush fine jewelry 2024 advertising campaign. Photo: Chanel

Chanel ushers in 2024 with an air of timeless elegance as brand ambassador Jennie once again poses for its Coco Crush line. The striking campaign starts off the new year, showcasing the BLACKPINK star adorned in an exquisite line of fine jewelry. Alongside Jennie, male model Lucas El Bali also makes an appearance in the advertisements.

Jennie for Chanel Coco Crush 2024 Campaign

Jennie and Lucas El Bali exude sophistication in Chanel's 2024 Coco Crush jewelry line.
Jennie and Lucas El Bali exude sophistication in Chanel’s 2024 Coco Crush jewelry line. Photo: Chanel

Jennie’s presence is accentuated by a retro glam look, featuring ’60s-inspired bangs that frame her face and add a nostalgic charm to the contemporary designs. A selection of the fashion and jewelry brand’s rings, bracelets, and earrings creates a blend of subtle sophistication, each piece showcasing the maison’s craftsmanship.

Captivating gaze: Jennie models the Coco Crush 2024 collection by Chanel while modeling a black lace top.
Captivating gaze: Jennie models the Coco Crush 2024 collection by Chanel while modeling a black lace top. Photo: Chanel

Her sheer black lace top channels classic allure, bridging the gap between past and present with its delicate, timeless appeal. As Chanel prepares to unveil the complete campaign video on January 9th, anticipation builds not only for Jennie’s fans but also for admirers of high fashion and fine jewelry.

Blackpink's Jennie shines in Chanel's 2024 Coco Crush collection, wearing stacked and glittering bracelets.
Blackpink’s Jennie, wearing stacked and glittering bracelets, shines in Chanel’s 2024 Coco Crush collection. Photo: Chanel

Talents like Amandla Stenberg and Lucy Boynton will also join Jennie, contributing their unique charisma to the Coco Crush collection. This campaign is a continuation of Jennie’s illustrious journey with high fashion, following her appearances for the Chanel 22 bag and the Jacquemus holiday 2023 campaign.

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