Jean Paul Gaultier looks to supermodel Irina Shayk to appear in a new campaign for its 2022 Évidemment collection. In addition to its swimwear, the French brand spotlights its signature prints for the summer advertisements inspired by the 1990s. Photographer Charlotte Wales captured the vacation-read images on the French Riviera.
Irina Shayk Evidemment 2022 Swimwear Campaign
Georgia Pendlebury, who is in charge of styling, presents swimwear with lace-up details, dyed jeans, and the signature tailoring of Gaultier. In one of the photographs, Irina Shayk can be seen taking off her jeans to reveal a black one-piece swimsuit while also accessorizing with a neon headband and sunglasses.
Related: Irina Shayk Takes a Dip in Anine Bing’s Resort Swim Styles
The Russian beauty is shown in another picture lounging on the beach, wearing a printed coverup over her bikini and modeling pink goggles and flippers. The banknote print that the brand featured in its spring-summer 1994 collection is reimagined with new patterns.
Hairstylist Olivier Schawalder gives Irina Shayk’s tresses a tousled look, and Cecile Paravina is responsible for her flawless makeup application. A short film set to retro music delivers more early 90s vibes for the fashion project.
