Luxury fashion brand LOEWE taps K-pop star HyunA as its new global ambassador. Known for her pink hair, the singer-songwriter brings her unique style to the fall-winter 2021 collection with a fashion shoot. HyunA poses with the Goya bag, which is made from silk calfskin leather and includes an Anagram closure.
Featuring an adjustable strap, it can be worn on the shoulder or as a crossbody. For apparel, HyunA shows off long dresses, cropped knits, and platform boots. “Very much looking forward to this exciting partnership and working closely together,” Jonathan Anderson, LOEWE’s creative director, says.
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K-pop stars have been topping the fashion world this year, with projects from Louis Vuitton, Bulgari, and Tiffany & Co. featuring South Korean talents.
LOEWE – HyunA – Ambassador Announcement
