HUGO by Hugo Boss pushes boundaries with its spring-summer 2023 campaign. Celebrities, including R&B singer Tinashe, TikTok sensation Bella Poarch, and actor Evan Mock pose in images captured by photographer Stuart Winecoff. The HUGO spring 2023 collection is about embracing individuality and breaking the rules.
With a range of versatile and stylish pieces, such as oversized denim, essential hoodies, sleek bodywear, and edgy tailoring, there’s something for everyone. HUGO’s signature red is effortlessly woven throughout the collection, while a fresh handwritten logo takes center stage on clothing and accessories.
Tinashe for HUGO Spring/Summer 2023 Campaign
Tinashe, known for her mesmerizing performances and sultry vocals, brings her unique style to the campaign. She effortlessly channels her cool vibes wearing HUGO spring 2023 branded underwear, baggy pants reminiscent of the Y2K era, and a chic black crop top and leather pants ensemble. The Narcisse magazine cover star rocks red streaks in her hair to complete her look, perfectly complementing the HUGO branding.
Bella Poarch for HUGO Spring/Summer 2023 Campaign
TikTok star Bella Poarch, who has captured the hearts of millions with her fun and quirky videos, showcases her casual side in the HUGO spring 2023 campaign. She looks stunning in a baseball-inspired shirt dress with stripes and white sneakers. Poarch also models a bold black jacket sleeveless crop top and a belted miniskirt, highlighting her playful yet edgy fashion sense.