H&M Studio’s spring-summer 2019 collection takes on the theme of ‘glam explorer’. For the official lookbook images, the Swedish fashion brand heads outdoors with model Anna Ewers. Photographed by Lachlan Bailey, the blonde goes from day to night in chic ensembles. Animal print separates, relaxed suiting, airy dresses and shorts take the spotlight. From March 11th to 13th, H&M will showcase the collection in Sedona Arizona, with an immersive theater format.
H&M Studio Spring/Summer 2019 Collection
We want people to feel like they’ve stepped into another world where they don’t know what’s real and what’s fiction. They meet people. They see things. They uncover secrets. And they leave changed somehow. What a wonderful way to show a collection.”
– Connie Harrison, Creative Consultant and Immersive Creative Director.