Actress Olivia Wilde is doing her part to help promote environmentally sustainable fabrics with her new H&M Conscious Exclusive advertising campaign. The capsule collection features organic materials as well as recycled wool, Tencel and recycled sequins. “I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.
H&M has also released lookbook images from the new Conscious Exclusive collection showcasing gorgeous prints, elegant draping and cool separates. The natural color palette ties into the environmental theme of the range. Set to hit H&M stores on April 16, the H&M Conscious exclusive will be available in 200 stores worldwide as well as online.