Olivia Wilde Gets ‘Conscious’ with New H&M Campaign

Joanna Elizabeth

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Published March 16, 2015

Olivia Wilde has been named as the face of H&M's Conscious Exclusive campaign for 2015.
Olivia Wilde has been named as the face of H&M’s Conscious Exclusive campaign for 2015.

Actress Olivia Wilde is doing her part to help promote environmentally sustainable fabrics with her new H&M Conscious Exclusive advertising campaign. The capsule collection features organic materials as well as recycled wool, Tencel and recycled sequins. “I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.

Olivia Wilde Conscious Exclusive Campaign Pictures

The actress wears sustainable and environmentally friendly materials from H&M's Conscious Exclusive line.
The actress wears sustainable and environmentally friendly materials from H&M’s Conscious Exclusive line.
Inspired by global influences, the line features dresses, suits and tops.
Inspired by global influences, the line features dresses, suits and tops.
Olivia Wilde wears a H&M Conscious jumpsuit in black.
Olivia Wilde wears a H&M Conscious jumpsuit in black.

H&M Conscious Exclusive 2015 Lookbook Pictures

H&M has also released lookbook images from the new Conscious Exclusive collection showcasing gorgeous prints, elegant draping and cool separates. The natural color palette ties into the environmental theme of the range. Set to hit H&M stores on April 16, the H&M Conscious exclusive will be available in 200 stores worldwide as well as online.

A lookbook image from H&M's Conscious Exclusive range.
A lookbook image from H&M’s Conscious Exclusive range.
The Swedish brand was inspired by global locations like Japan and Africa for the new collection.
The Swedish brand was inspired by global locations like Japan and Africa for the new collection.
A simple white dress, shows that sustainable style from H&M does not have to be overly complicated.
A simple white dress, shows that sustainable style from H&M does not have to be overly complicated.
This jumpsuit look is perfect for a night out.
This jumpsuit look is perfect for a night out.

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