Go Behind the Scenes with Hailey Baldwin for the New H&M x Coachella Collection

Joanna Elizabeth

/

Published February 16, 2016

/

Updated April 11, 2017

Adwoa Aboah, Hailey Baldwin and Julia Cumming on set of the H&M x Coachella 2016 campaign
Adwoa Aboah, Hailey Baldwin and Julia Cumming on set of the H&M x Coachella 2016 campaign

After the success of last year’s collaboration with Coachella, H&M will be teaming up with the music festival once again for a co-branded collection called #HMLovesCoachella. Set to be released on March 24th in US stores and online, the lineup will include boho inspired looks like printed blouses, fringe adorned tops, rompers and denim shorts.

The official campaign images capture a road trip vibe with models Hailey Baldwin, Julia Cumming and Adwoa Aboah.

“Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season,” says Ross Lydon, designer at H&M.

H&M Loves Coachella 2016 Lookbook – Behind the Scenes

Hailey Baldwin on set at the H&M x Coachella 2016 campaign shoot
Hailey Baldwin on set at the H&M x Coachella 2016 campaign shoot
Julia Cumming on set at the H&M x Coachella 2016 campaign
Julia Cumming on set at the H&M x Coachella 2016 campaign
Adwoa Aboah and Hailey Baldwin on set of the H&M x Coachella 2016 campaign
Adwoa Aboah and Hailey Baldwin on set of the H&M x Coachella 2016 campaign

Flashback – H&M Loves Coachella 2015

Stella Maxwell stars in H&M Loves Coachella 2015 lookbook
Stella Maxwell stars in H&M Loves Coachella 2015 lookbook

2015 marked H&M’s first collaboration with the Coachella Valley Music and Arts Festival. The outing of lace dresses, denim and casual tees were modeled by Stella Maxwell and Aya Jones. Take a look back at last year’s collection before the new one launches!

Aya Jones stars in H&M Love Coachella 2015 lookbook
Aya Jones stars in H&M Love Coachella 2015 lookbook

Recent Updates

Kendall Jenner Tommy Hilfiger Spring 2024 Featured

Kendall Jenner Brings LA Glam to Tommy Hilfiger’s Spring Ads

Kendall Jenner has taken the fashion world by storm once again, becoming the face of Tommy Hilfiger's spring 2024 campaign ...
How to Wear Denim Jacket Featured

How to Wear a Denim Jacket in 2024: Trendy Outfit Ideas

Denim jackets are the timeless wardrobe staple that seamlessly blends comfort with style. Knowing how to wear a denim jacket ...
Sabrina Idris Elba Calvin Klein Eternity Featured

Sabrina & Idris Elba Wow for Calvin Klein Eternity Ad

Calvin Klein has introduced a fresh chapter in the legacy of its renowned fragrance, Eternity, with the announcement of Idris ...
Penelope Cruz V Magazine 2024 Feature

Penélope Cruz Rocks Black Leather Looks for V Magazine

Penélope Cruz graces the cover of V Magazine's Spring 2024 issue, V147, marking a striking return 13 years since her ...
AMI Paris Spring 2024 Featured

AMI Paris Spring 2024: Moments of Nostalgia

AMI Paris has officially unveiled its spring-summer 2024 campaign, drawing significant inspiration from the minimalist aesthetics of the 1990s, a ...
Margot Robbie Chanel Lipstick 2024 Featured

Margot Robbie Stuns in Chanel Rouge Allure Lipstick Ads

In a dazzling new campaign, Chanel spotlights the Rouge Allure Velvet Nuit Blanche, a limited-edition lipstick collection, with Margot Robbie ...

Leave a Comment