Hanni Dives Into Pastel Styles for UGG Spring 2024 Ad

Joanna Elizabeth

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Published March 25, 2024

Hanni UGG Spring 2024 Ad Campaign
Hanni shines in UGG’s spring 2024 campaign featuring the latest clog styles in a whimsical setting. Photo: UGG

NewJeans’ Hanni has been unveiled as the new global ambassador for UGG, marking a significant collaboration between the K-pop sensation and the renowned footwear brand. This partnership starts with UGG’s spring 2024 advertising campaign, which highlights a range of footwear.

Hanni for UGG Spring 2024 Campaign

Sharing smiles and style, Hanni brings a touch of joy to Ugg's spring 2024 collection.
Sharing smiles and style, NewJeans’ Hanni brings a touch of joy to Ugg’s spring 2024 collection. Photo: UGG

This includes the Golden Glow sandals, Stratus sandals, and Venture Daze slides. The campaign, awash with pastel hues, showcases Hanni in these latest offerings that are available in both vibrant and neutral colors, ensuring they catch the eye this coming season.

Hanni floats into spring 2024 with Ugg, bringing lightness and style to blue skies ahead.
Hanni floats into spring 2024 with Ugg, bringing lightness and style to blue skies ahead with sandal styles. Photo: UGG

Hanni’s previous engagements include appearances in Gucci campaigns and a recent feature on the cover of ELLE Korea, underscoring her growing influence in the fashion industry. Her new role with UGG represents a personal milestone, as expressed in her statement about the brand’s impact on her early years and her excitement about this new journey.

Hanni lounges amidst a floral array for Ugg's spring 2024 line, showcasing vibrant sandals.
Hanni lounges amidst a floral array for UGG’s spring 2024 line, showcasing vibrant pink sandals. Photo: UGG

Hanni’s appointment as global ambassador signifies a new chapter in her career and reflects UGG’s strategy to connect with a younger, global audience through familiar faces in the entertainment industry.

Her anticipation to share her affection for UGG products highlights the mutual enthusiasm for this collaboration, signaling a potentially fruitful partnership for both parties involved.


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