Superga unveils its spring-summer 2021 campaign starring Hailey Bieber. Captured in New York City this past November, a stripped-down photoshoot focuses on relaxed looks. The sneaker brand is known for having the “people’s shoe of Italy” taps Stevie Dance to lens a series of images shot at Pier 51 Studios. One can see Hailey wearing the 2630 Stripe, the 2705 High Tops, and the new 2490 Bold sneaker in the advertisements. Besides images, she also appears in a short film where she talks about the meaning of the word super.
“Superga is synonymous with Italy so when I was asked to become Superga’s new ambassador, I immediately thought about how it’s one of my favorite countries – I spent a part of my honeymoon there! I love the story and heritage of this brand. Superga is a shoe that has stayed true to its origins and never gone out of style. It’s timeless and classy and I feel it perfectly matches my personal style,” Hailey states.