Levi’s celebrates its iconic 501 Originals style with a new campaign featuring a diverse group of stars. Hailey Bieber, Naomi Osaka, Barbie Ferreira, and Emma Chamberlain appear in studio images captured by Micaiah Carter. Known for its durability, the cast wears 501 Original pieces ranging from jean jackets to casual t-shirts and straight-cut jeans.
In addition to images, viewers can see the stars in a short film captured in color and black and white. The folksy tunes of “Jeans On” by David Dundas plays in the background.
“We brought together seven originals who know how to effortlessly blend style, creativity, authenticity, and purpose to show us how they make the iconic Levi’s® 501® their own. Collectively, they represent the voice of now — a time defined by the power of change, and wearing and doing things your own way,” Levi’s says about the new campaign.
Levi’s 501 Originals Campaign
“I always liked wearing really baggy, oversized jeans cause I enjoy being comfortable.”Hailey Bieber