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You are here: Home / Fashion / Campaign / Ni Ni, Lou Doillon Take a Tour Bus for Gucci Eyewear 2022 Campaign

Ni Ni, Lou Doillon Take a Tour Bus for Gucci Eyewear 2022 Campaign

Published on March 1, 2022
Ni Ni Gucci Eyewear 2022 Campaign
Ni Ni stars in Gucci Eyewear 2022 campaign. Photo: Luo Yang

Gucci Eyewear’s 2022 campaign, which takes place on a tour bus, pays homage to the open road. House ambassador Ni Ni and singer Lou Dillon wear rock and roll inspired designs complete with faux fur, a studded corset, and lingerie detail. Ni Ni’s image is captured by Luo Yang, while Thurstan Redding photographs the other advertisements.

Gucci Eyewear 2022 Campaign

Lou Doillon gucci Eyewear 2022 Campaign
Lou Doillon gets glam in round sunglasses for Gucci Eyewear 2022 campaign. Photo: Thurstan Redding

Oversized round frames take the spotlight, complete with chain details and interlocking G accents. Creative director Alessandro Michele draws inspiration from the 1950s and other decades to create a collection of statement sunglasses. Ni Ni has appeared in a number of eyewear campaigns for the Italian brand over the years, beginning with 2017.

Related: Miley Cyrus, Liu Wen Party it Up in Gucci Love Parade Spring 2022 Campaign

Gucci Eyewear 2022 Campaign Sunglasses
Gucci unveils 2022 eyewear campaign featuring sunglass styles. Photo: Thurstan Redding

Both a home away from home and a creative studio, turning miles and miles of road into a musical refuge, the tour bus becomes the backdrop of the campaign for the first release of the 2022 eyewear collection. Two parallel stories are portrayed in a cinematic style, one with actress and Global Brand Ambassador Ni Ni, the other with singer Lou Doillon accompanied by a band of characters. Within the mysterious and color-rich setting, each protagonist possesses an attitude of quiet confidence and individuality.

Gucci

Filed Under: Campaign, Celebrity Tagged With: eyewear

  • Designer : Alessandro Michele
  • Fashion Label : Gucci
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