Good American x Zara Embrace Inclusive Denim With New Collaboration

Joanna Elizabeth

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Published April 28, 2022

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Updated October 22, 2023

Good American Zara Denim 2022 Campaign
Precious Lee, Quannah Chasinghorse, Devyn Garcia, Georgia Palmer, Luca Biggs, Kayako Higuchi, and Eden Joi star in Good American x Zara campaign. Photo: Mario Sorrenti

Zara, the Spanish fashion giant, teams up with Good American, a brand co-founded by Khloe Kardashian and Emma Grede, for its latest collaboration, which focuses on denim. Models Precious Lee, Quannah Chasinghorse, Devyn Garcia, Luca Biggs, Kayako Higuchi, Georgia Palmer, and Eden Joi appear in a campaign photographed by Mario Sorrenti.

Good American x Zara Campaign

Good American Zara Relaxed Jeans
Model Georgia Palmer fronts Good American x Zara campaign. Photo: Mario Sorrenti

The cast features a diverse range of body types, highlighting Good American’s inclusive mission. Alastair McKimm styles the shoot, and it features tank tops, jumpsuits, boot-cut jeans, relaxed fits, and other clothing items. Embracing sustainable fashion, recycled cotton, as well as TENCEL fiber, are used to make the clothing.

Related: Zara Studio’s Spring 2022 Campaign Is Like A Painting

Precious Lee Good American Zara Denim
Precious Lee poses for Good American x Zara campaign. Photo: Mario Sorrenti

America’s most inclusive fashion brand is joining forces with the world’s largest fashion retailer, Zara.

The denim collection of your dreams coming to a city near you – 05.05.22

Shot by legendary fashion photographer Mario Sorrenti and styled by Alastair McKimm, we couldn’t be more proud to announce our Good American x Zara collaboration.

Good American
Good American Zara Skinny Jeans
Luca Biggs wears jeans in Good American x Zara campaign. Photo: Mario Sorrenti

Prices range from $35.90 to $99.95, with the Good American x Zara collaboration set to launch on May 5th, 2022, in the United States. Shoppers can sign up now to be the first to shop the collection as soon as it becomes available.

Devyn Garcia Good American Zara Denim Campaign
Devyn Garcia poses in double denim for Good American x Zara campaign. Photo: Mario Sorrenti
Zara Good American 2022
Eden Joi fronts Good American x Zara campaign. Photo: Mario Sorrenti
Quannah Chasinghorse Good American Zara Denim
Quannah Chasinghorse stars in Good American x Zara campaign. Photo: Mario Sorrenti
Luca Biggs gets her closeup in Good American x Zara campaign.
Luca Biggs gets her closeup in Good American x Zara campaign. Photo: Mario Sorrenti
Flared jeans featured in Good American x Zara campaign.
Flared jeans featured in Good American x Zara campaign. Photo: Mario Sorrenti
Good American Zara Double Denim
Kayako Higuchi models denim on denim for Good American x Zara campaign. Photo: Mario Sorrenti
Good American Zara Denim Jumpsuit
Precious Lee rocks denim jumpsuit in Good American x Zara campaign. Photo: Mario Sorrenti

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