BOSS’s spring-summer 2024 campaign features a serene collection that channels classic sophistication through the lens of neutrality and versatility. Gisele Bundchen takes to the forefront, embodying the brand’s timeless elegance, her presence as commanding as ever after her Harper’s Bazaar story.
The spring season transitions from the laid-back finesse of a relaxed pantsuit to the structural poise of a short suit paired with socks and heels. The campaign, captured by Mikael Jansson under the creative direction of Trey Laird, showcases a narrative of effortless style and poised self-expression.
BOSS Spring/Summer 2024 Campaign
The BOSS spring 2024 collection resonates with the brand’s core aesthetic, championing the power of understatement. Gisele, draped in a neutral tan suiting option, presents a compelling vision of modern-day power dressing, devoid of excess yet full of statement.
Adwoa Aboah also joins the ranks, bringing an edge and authenticity to the campaign. In black sleeveless vests and wide-leg pants, Gisele channels a sleek minimalism that speaks to the confidence of the BOSS woman.
A juxtaposition of sheer tops layered under structured blazers introduces an element of softness, a delicate balance to the collection’s sharp silhouettes. With her signature discerning gaze behind statement sunglasses, Suki Waterhouse continues to be a BOSS face after appearing in the brand’s fall ads.
