Inspired by New York City, supermodel Emily Ratajkowski and AG Jeans come together like a match made in fashion heaven. This collaboration has led to a new capsule collection dubbed EmRata x AG.
Captured through the lens of photographer Oliver Hadlee Pearch, the campaign showcases Ratajkowski’s undeniable allure paired with an assortment of jeans that echoes the City That Never Sleeps.
Emily Ratajkowski x AG Jeans 2023 Collaboration
From the flared Anisten jeans to low-rise wide-leg styles with cargo pockets, the collection marries metropolitan sophistication with a laid-back approach to design. The devil’s in the details: the denim sourced from Japan speaks of unparalleled quality, while the vegan leather embraces ethical fashion.
Unlike the city’s iconic skyline, dominated by grays, the collection stands out with a color palette of neutral hues—think brown, black, and denim blue. The EmRata x AG collaboration isn’t Emily’s first foray into fashion. She’s also been the face of Tory Burch’s fall ads and was featured in Victoria’s Secret’s lauded The Icon collection.
“These are things that I just wish I had,” Ratajkowski shares. “I do love denim a lot. Creating my ideal pair of jeans was selfishly really great because now they exist in my closet.” It’s a sentiment that brings her creative power to life in a tangible way.
Rounding the creative team, the vision comes together with styling by Gabriella Karefa-Johnson. The fringed haircut, a look crafted by hairstylist Evan Fausto, pays homage to the collection’s relaxed feel. Makeup artist Linda Hay elevates the aesthetic with subtle yet impactful beauty choices.
